Hope and Opportunity

The holiday season brings closure to the year and opens up a whole new year full of possibilities. As I look back over 2019, I am very grateful to our donors and shoppers. I am also extremely proud of our over 1400 ambassadors who do the heavy lifting, both literally and figuratively, to advance the mission of Goodwill San Diego. They did an amazing job in 2019!

I had the honor this week to host our Paid Training Program Graduation; over 30 participants received their Certificate of Completion. Each one had the opportunity to share their story. I wish all of you could have been there to hear their beautiful testimonies of how Goodwill changed the trajectory of their lives. It is sometimes difficult for me to share the impact Goodwill has in our community beyond our stores and donation centers. They did it perfectly! As one participant shared, “The moment I went to Goodwill’s website and read their mission statement, I had hope. From that moment on, I knew there was opportunity.”

Below you will see our community impact in numbers. In those numbers, I see the faces of our ambassadors and the people we serve. I see smiles and tears of joy; I feel hugs, and hear laughter and words of appreciation. I also know from those numbers there is much work for us to do, many more lives need the hope and opportunity Goodwill San Diego provides.

As we meet that challenge and prepare to change lives, I thank you for your generous donations. Your quality donations are the fuel that enables us to provide important services and employment opportunities to our community. Together, we are Making Good Happen!

Wishing you all the blessings of the holiday season and the very best in 2020!

Toni Giffin

President and Chief Executive Officer

Core Values: Credibility • Creativity • Collaboration


Goodwill Industries of San Diego County’s mission is to “provide employment and training opportunities to people with disabilities and other barriers to employment.” As part of our mission, we partner with various organizations in the community to find employment opportunities for those that are in need of a job. Our community partners refer potential candidates to us to either receive training or to find a job.

Our programs include:

  • Ticket to Work for Social Security Disability Insurance beneficiaries
  • Young Adult Program for young adults ages 16 to 25
  • Department of Rehabilitation (DOR) Direct Placement for DOR referrals
  • Supported Employment for people with development disabilities, employment in an individual or group setting
  • Paid Training, a three-month, hands on employment program for people with significant barriers to employment
  • Veteran’s Program, job search assistance for military personnel and their families

All programs and services are available through our Community Employment Centers at no charge. We connect interested job seekers to potential community employers. We provide free soft skill workshops and career planning. Goodwill is proud to serve San Diego County.



1,139 Number of people developed and trained with new skills

6,541 Number of San Diego County residents assisted at Goodwill Community Employment Centers

633 Number San Diego County residents hired by Goodwill San Diego in 2019




51 Number of Goodwill San Diego donation sites

12,767,612 Number of pounds of material recycled

1,780,036 Number of electronic devices diverted from landfills





1,935 Number of people employed at Goodwill San Diego in 2019

1,317,122 Number of donation drop-offs

2,360,691 Number of retail transactions at 31 stores